About Underdahl Dealership Consulting
At Underdahl Dealership Consulting, we are committed to helping your business reach its full potential. Our mission is to provide dealerships with expert support and guidance, empowering them to navigate the complexities of the industry and achieve lasting success. By leveraging our comprehensive expertise and proven methodologies, we help clients develop effective strategies, streamline operations, and cultivate a culture of continuous improvement. Partnering with Underdahl Dealership Consulting means gaining a trusted advisor dedicated to your dealership’s growth and prosperity.

“We have worked with many consultants over the years. Eric is different. He brings so many things to the table—high engagement, genuine care, profound knowledge, and positive energy—all combined with a ‘no bullshit’ approach. He just left and we are looking forward to his next visit.”
Blake Arbogast
Owner, Arbogast Buick GMC
Troy, OH
“The knowledge is huge. ‘Eric U’ should not be short for ‘Eric Underdahl’…it is actually short for ‘Eric University.’ He is literally a walking university.”
Matt Scott
General Manager, Arbogast Buick GMC
Troy, OH
“I always enjoy talking to Eric—so much integrity and understated power.”
Carl Sewell
Chairman, Sewell Automotive Company
“People follow Eric because they want to—not because they have to.”
Rod Nelson
President, Merchants Bank
“Battled every day! I loved it.”
Dan Gable
American Wrestling Coach & Olympic Gold Medalist